Tuesday, 29 May 2012

Evaluation: Splendor Pelicula

This brief has been the most enjoyable, perhaps even the most engaging. However due to this I may have neglected others, and spent far too much time working on designs and finalising artwork rather than settling on an initial design I feel happy with and moving on.

Due to the subject matter of the brief appealing so much to me on a personal level I found myself drawn to the informative aspect of the brief. I think all I have wanted to do with any of my film related briefs before is educate an audience. I realise I am supposedly a graphic designer, and therefore design should always be at the top of my priority list, but unfortunately this turns out not to be the case more often than not. I get distracted by the information I am communicating to an audience, and because it's stuff I already know as an avid film fan, I forget I may be talking to an audience who is not on the same wavelength as me.

However I think I acknowledged this at an early point during this brief, and then continued to generate design ideas that where appropriate for a range of audiences.

Another reason why this brief has become my most well rounded, accomplished brief is the fact that I was given the opportunity to explore a different illustrative approach. I have never worked with solely line drawings before, especially such a vast amount of them. I really enjoyed making the icons, and think it is definitely a visual style I will explore further in the future and perhaps even incorporate into my branding and promotional work. It was an extreme design challenge, and at times I found myself at a loss as to what object I could use to represent each film. I will also admit that some are a lot less successful than others, but when all are brought together I think they work really well.

Another aspect of the brief that really caught my attention was the potential for colour usage. I liked the way I used just the one colour for each genre of film I tackled, as this is something I have never done before. I pride myself on my colour combinations, and think I am fairly adept at bringing two or three colours together that compliment each other perfectly. However with this brief I did not allow myself that option and forced myself to exploit a single colour as much as I could.

In conclusion I think this brief has been the most rewarding in regards to helping me realise what subject matter I want to work with in the future, and the editorial limits I am willing to push myself to. It may be a little naive of me to re-iterate the fact that I do not wish to work with anything other than film or TV in the future. But I am willing to make such a statement if it means I retain pride for my work.

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